Objetives to Branding for Tesames
Edit the Position Writer Content (Id: 7) and use the text below.
cms.tesames.com/administrator/siteglobalitem/query
On this page I want you to take this text and the text below and combine it. Make sure to cover all aspect of it. if you find conflict in the text us FB group chat to dicuss with us.
Us the keys where they make since on that page to fill in data for all sites as needed.
- [Address]
- [City]
- [Company]
- [DateNow]
- [DateStart]
- [Owner]
- [PhoneNumber]
- [State]
- [Website]
- [Zip]
Backfire is hiring a team of 10 writers to create articles for Backfire. Right now, this site is brand new, but the owners of Backfire have run massive sites with millions of pageviews, and are eager to build this site into the ultimate place for gun nuts to unite. We’re looking for experienced gun enthusiasts with good knowledge to share, but it’s okay if you’re just a passionate hobbyist without experience in the gun industry.
If you’d like to get paid for your firearms knowledge, and earn a little extra to pay for your hobby, then this is a great opportunity.
PAYMENT. We pay $0.03 per word, and our articles are all either 1,300, 2,200, or 3,200 words in length. So you’ll be paid either $39, $66, or $96 per article depending on the length. Article lengths are assigned based on the topic, so you’ll know up-front how much you’ll be paid for your efforts.
CREDIT. Writers will have their bio appear on their articles and you can mention a social media profile in that bio if you choose to build up an audience over time. However, some articles may be requested to be ghost written. For example, if we reviewed a particular gun on our channel, we may request that a writer create an article based on our opinions and experience with the gun and publish it under another name.
SCHEDULE. All writers will be expected to produce three articles per month. It is critical that you not miss a publishing date, ever. Writers who miss a publishing date will be let go. For most freelance writers, three articles per month is perfect so they have plenty of time to work on it without being overwhelmed, but writers can almost always pick up additional articles to write if you’d like more work. You can write articles at your leisure and schedule the article to automatically post on the morning of your publishing date.
OWNERSHIP. You understand and agree that all photos, videos, written content, and all other media submitted to Backfire.tv becomes the exclusive property of Income School LLC and you do not have the right to republish that content on your own site.
LEGAL. This opportunity is available for writers around the world. This is a freelance writing gig and you will be an independent contractor and receive a 1099 at the start of the year. Backfire and Backfire.tv are owned, operated, and published by Backfire LLC, a limited liability company headquartered in St George, Utah.
Ready? Apply below. We will contact successful candidates on a rolling basis as spots are open. Watch for an email from us.
4.1.2 cms.tesames.com/global/business-model-manual
I want an author page that list out the team we have. We currently dont have this ability.
Wireframe a screen up to be developed by me so we can present our author.
Look for sample (website links from another author sites) and display them to me for the concept of the wireframe
I want a list of feature and section labeld out
Once we decide on what will be include based on FB chat I want you to add the sub items to 4.1.2 business model
The major role of an editor is to provide a third eye to the content. For our case, editorial judgment is highly required for the purposes of SEO, uniformity, readability, and general conceptual intent.
My editorial objective will have two major things to consider - the SEARCH ENGINE and the USER. First, I will make sure that the writer has followed our CMS guidelines, query intent is well - demonstrated, and content is readable and user-friendly. I will also ask myself - Will google love this article? If not, I will suggest what needs to be done. Here are some of the things I will be so strict on:
1. General content overview
Does the content flow? Is it fun? Does it answer the search intent? Is it informational? Is there fluff? Has the writer followed our guidelines? Those are some of the general things I will look into before diving deeper.
2. Content structure
Article structure is so important for readability and SEO. From the intro to the outro, the article should have a flow. The H tags should be well structured. The title can be H1 followed by major subtopics in H2 then H3 and H4 follow. A writer should be able to know how and when to add these tags.
Listing and correct use of H tags are important for SEO. For example, when you search ‘the best computer cleaner' on Google, you will see as below.
The search query is answered in form of a list. When you click to view the article, you will see as below.
The writer above has used listing to highlight the best PC cleaners, and google captured that.
Let's see the second scenario for the correct use of H tags. When you search ‘how to clean my pc” on Google, you will as below.
Once you click to read the article you will see as below:
The writer of the above article has used H1 for the title, H2 for subtopics, and H3 to list his ideas with descriptions below each.
The reason why I am demonstrating this is to show how important it is for a writer to use lists and H tags correctly. From my research and experience, Google loves well-structured content.
This is something I will really look into so that the search engines can index our content and rank better (if other factors are catered for).
Also, it's quite important for a writer to use bold and italics in the content, like 3 times each. This is inside the content.
3. Content Uniformity
Since we are writing for the same brand, GC, or any other, it's good to have some uniformity. Our CMS has achieved a lot in this. However, we should have something done on paragraphing. For example, I have seen writers use one line as a paragraph and some use even 8 lines. The guidelines on our site indicate so well that a paragraph should be 3-5 lines but some writers do their own thing. I will streamline this.
I will also suggest that, in the support answer target's intro, the writer should reintroduce the topic with 3-5 paragraphs before he or she can add an H tag or a list. I have seen writers go direct to the listing or subheadline, just after the main subtopics. This leaves the subtopic hanging or naked.
Also, I see so much variation in the topic structure. Some topics are in topic lowercase, others in title case, and others in a mixture of things. For example, the writer of this article started the title with a small letter. This is chasing away a reader. I suggest we used one common titling of all topics and subtopics which is AP style. Writers can use this tool if they don't know how to go about it.
4. Communication with writers
As an editor, I should be able to guide the writer on matters of content creation. If there is an update or they are stuck, I should be able to guide them according. I should be able to test our system update before it's released to other members. I will also continue to write, as I might not be able to edit what I don't practice. The frequency might change, though.
5. Topic and keyword research
Our recent topic creation is google as we get topics that are not covered by other sites. But, I have a question - how many people look for such queries on Google? Maybe the search volume of some of our topics can be less than 10 per month. The truth is that if a topic is not anywhere on google, that means few or no one is looking for it.
I would suggest we get topics that have a search volume of about 5000. That means about 5000 people are looking for it on a monthly basis. Once we do this, we now work on our site authority to get a share of the 5000 people. Even if we get 500 out of the 5000, we are in a better position than getting a ‘unique' topic with a search volume of 0 or 10 per month.
I will help come up with topics if need be, and still work on the site authority as I will state later on off-page SEO.
6. Link building
This is the elephant in the room. Proper link building will help us increase our domain authority and climb up on the search results. Currently, we are at a 4.4 rating. We need to be at least 70 in the next few months.
To achieve this, it's good for a writer to interlink (internal links) around 4 -6 times for an article of 1200 words. He or she should also have an outbound link, 1-2 times, to an authoritative site like .edu, .org, .gov, or a .com that's not our competitor and has authority like microsoft.com, google.com, hp.com, etc. The internal links help in reducing the bouncing rate and SEO as Google understands links as ‘endorsements'. The links should be ‘dofollow'. I will make sure the writer does their work on this.
7. Off-page SEO and outreach
This is where so much effort is needed. This is what we need to do outside our site. Off-page SEO includes outreach and social media. Off-page SEO is what will determine if we will beat our competitors.
To do this, we need to get quality backlinks for high-authority websites. There are several ways to do this. We can send pitches to as many websites as possible for guest blogging, submit pitches to HARO and try other free site directories to list our site. The first two ways are the best, and I will work on them. We should start seeing our site authority rise from 4.4 onwards.
Our backlink strategy is good but might not do much for SEO because the links from such forums are nofollow, meaning Google might just ignore them, rather, they work so well to get more traffic and what we call social signals. I encourage us to continue doing it.
We need our social media active. Social signals are important. I believe we can have a nice Social media strategy as a team.
8. Emails and Newsletters
This is one of the sure ways to get valuable traffic especially when we start monetizing our content or the services offered on our site.
How do we collect emails from our readers? I suggest having a pop-up that prompts after about 3 seconds a user visits our site or when he tries to leave the site. I have seen that work.
The editing process
Below is how I intend to handle my editing process.
- Writers send work for review and notify me for almost immediate action.
- I go through the work and take screenshots of where the writer needs to rectify or make changes.
- I send back the screenshots, with information on what needs to be done and notify the writer through our group chat.
- The writer makes the changes and notifies me.
- I check if the writer has done as instructed and it's good to go, I notify James for publishing.
Content monetization
The truth is whatever writers write needs to pay them, services aside. Display ads like Ezoic, Adsense, etc cannot sustain the site operations, even if we hit 50,000 visits per month. Let's have this topic soon, once we archive our SEO goals.
I have highlighted some of the things that don't fall under my department, but as a teammate, I will always give information that will help us rise. I hope you will like one or two things in my agenda objective. Please let me know when we start rolling. Thank you.