Go to Google on a browser you don't use that is not cached
Type \"Computer Repair Topeka KS\"
Geek Computer does not show up on the first page that an issue
look into this and come up with a plan on how to fix that
In 2005 to 2009 I was number 2 or 3 at any given time
I want a detailed plan on how to correct this.
Figure 3 hours for this deliverable
Create a Report for GC Search Results
KW: Computer Repair Topeka KS
Current GC position on Google: 28
URL: /about-us
Before going into the research, I wanted to analyze the keyword and see how it would rank if we were to start off now.
From the data I corrected, here is what I found out:
|
Parameter |
Value |
|
Keyword difficulty (KD) |
44 |
|
Monthly search volume on Google |
70 |
|
Backlinks |
0-25 |
The KD shows how easy or difficult it is to rank and outrank the top SERPs.
The search volumes show how many people look up the KW on Google on a monthly basis. This is only a rough estimate; in many cases, it is three times higher. In our case, it can be 200+ searches per month.
Backlinks show how many external links go back to the website pages. They are votes to show Google the importance of a page. The more, the better. It's a very crucial ranking factor.
I also wanted to analyze and collect data from Google's top ten ranking pages. Here is what I got:
|
Average domain authority |
44 |
|
Average page backlinks |
17 |
|
URL/alias with the keyword |
70% |
|
Directories in the top 10 |
5 [50%] |
www.yelp.com/search?cflt=itservices&find_loc=Topeka%2C+KS
2. whizkidpcservices.com/
3. www.topcity.tech/computer-repair
4. threebestrated.com/computer-repair-in-topeka-ks
5. www.cellphonerepair.com/topeka-west-ks/computer-repair/
6. www.thumbtack.com/ks/topeka/computer-repair
7. www.thecomputerstoreks.com/
8. geeksonsite.com/ks/computer-repair-topeka/
9. www.mobilewaverepairs.com/computer-repair-services
10. www.yellowpages.com/topeka-ks/computer-repair
From the local SEO perspective, the following factors may affect how a page ranks on Google:
- Keyword in the page URL/alias
- Keyword in the topic
- Keyword in the page content
- Backlinks (Linking back to the page)
- Domain authority
- URL strength
- Presence of related keywords
- Google business profile
- Social pages
What we need to do
Facts
It's evident that the top 10 pages have the keyword (or its alternative) in their URL, except for the directories, which might have ranked well because they have very high domain authority.
On the search page, there are results based on the Google business profile, and they appear at the top.
One of the top pages has 25 backlinks, and GC has only one. Some have zero.
The highest page (that is not a directory) has a DR of 39, and the lowest has a DR of 1.5.
GC has no page URL with the keyword "Computer Repair Topeka KS" in it. It only has information in the about us section.
Suggestions
1. Have a page with the keyword in the URL, and in the page content. It can be a service article or service page. [priority]
2. Increase our domain rate/authority to beat our competitors. This can be done through guest posting. We can get this service from cheap SEO freelancers like on Fiverr, and search for ‘guest post with high DA'. [priority]
Our DR is 4.7. We can target 50
3. Use related keywords in the page content. Some of the related KWs include:
Computer repair in Topeka, Kansas
Laptop repair Topeka
Best computer repair in Topeka
4. Create a Google business profile. Include all details like location, website, contacts, etc.
5. Create social profiles like Facebook, etc. There are pages that rank above GC with just a Facebook page, as shown in this SS.
Note: To rank on Google with Social and Google business profiles, we need to have positive ratings and reviews.
Screenshots with useful data
(Paid: 1/27/2023 9:10:28 PM)
(Paid: 3/24/2023 7:46:58 AM)
(Paid: 4/21/2023 11:36:34 AM)